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How to Validate Your Idea Without Writing a Single Line of Code
The only thing that matters is getting to product-market fit
Since 2021, I have made it my goal to guide startups to a product market fit in a structured process. Experience with more than 12 startups is encouraging: the approach saves precious time, increases focus, and identifies problems with the market early. That does not always lead to success, but it helps founders to avoid investments of resources into unpromising markets and ideas.
It’s time to explain the process and share examples to help more startups successfully achieve product-market fit.
What is Product-Market Fit
The product-market fit describes the stage of a startup company where they have successfully identified a target customer and serve them with the right product. And this is crucial: If you don’t have the right product or your targeted audience doesn’t buy, you need to figure out why and work on it.
You might find another audience or market, but usually, you need to work on your product and improve the value you deliver to your customer. There are examples of companies that were sold without achieving a product-market fit, usually because they went viral. But there is no example of a company that has…
